In April 2013, Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. That will not fit the campaign for truck buyers. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. Ram trucks are marketed separately from Dodge cars former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge model. Įxecutives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers", rather than casual truck buyers who buy trucks for image or style.
Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. After that point, all trucks made by Chrysler were distributed under the Dodge marque. Her other Rush Group companies are auto supplier Dakkota Integrated Systems and Rush Supply Chain Management, according to the company's website.Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States. Rush is Native American and her Rush Group is one of the largest Native American-owned business enterprises.
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The Freightwaves report, citing an unnamed Lavalle employee, said many of Rush's drivers were hired on at Lavalle. More: Manufacturing Day touts hot career fields for students "I collaborated with our major customers to ensure that a smooth transition of our business to new providers occurred, while maintaining the quality of service and ensuring continued employment opportunities existed for our employees."
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In a statement, Andra Rush said that "with COVID-19’s impact and the continual driver shortage, it became even clearer that the automotive focused segment of the trucking industry required consolidation. Rush Trucking received a $5.3 million Paycheck Protection Program loan last year aimed at retaining 328 jobs, according to the Paycheck Protection Program database website. A Lavalle representative could not immediately be reached for comment. Wayne-based Rush Trucking Corp., started in 1984 by Andra Rush, was sold in December to competing trucking firm Lavalle Transportation of New York, and its Michigan operations were shuttered, according to a report by industry observer .Īn executive with Andra Rush's Rush Group of Companies would not comment Wednesday on the reported sale or confirm whether all of Rush's trucking operation was shut down. A trucking company that was once one of metro Detroit's largest woman-owned businesses has reportedly been sold and shut down.
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